Seriously Chic Shopping
La Palmera
hispanic targeted marketing plays an important role
In shopping centers close to the Texas/Mexico border. Marketing to Mexican-nationals was the primary focus for this campaign. A series of outdoor boards, print ads, border-crossing fliers and more was used to engage with this audience. In our research, we found that Mexican-nationals did not know the full list of stores and brands offered at the center, and therefore a list of such was used in a chic and compelling way with the imagery.